Approve the offer first
Define the service, service area, exclusions, response owner and available capacity.
Use a clean starter identity
A simple text identity is safer than a fabricated logo or unverified imagery.
Create one noindex campaign page
Use a temporary page only after claims, privacy, tracking and response handling are approved.
Upgrade by evidence
A client-owned website and brand are optional later decisions, not a condition for learning from genuine enquiries.
Technical evaluator notes
Evaluation should confirm architecture, data handling, knowledge ownership, permissions, human authority, QA/UAT criteria, integration boundaries, monitoring, audit evidence, release gates and rollback for the specific workflow. The guide does not claim that external systems are connected.