Paid search is an approved launch
Account access, billing, budget, locations, keywords, claims, landing page and conversion testing need separate approval before spend.
Local SEO is maintained evidence
Accurate profiles, useful service content, honest reviews and genuinely earned links take ongoing work.
Measure the same outcome states
Separate enquiry, qualified opportunity, requested booking, booked work and completed job.
Choose by constraints
Capacity, service area, response speed, baseline demand and evidence should shape the channel decision.
Technical evaluator notes
Evaluation should confirm architecture, data handling, knowledge ownership, permissions, human authority, QA/UAT criteria, integration boundaries, monitoring, audit evidence, release gates and rollback for the specific workflow. The guide does not claim that external systems are connected.